During the Lunar New Year holiday marking the Year of the Horse, Macau Special Administrative Region (SAR) hosted a series of festive events to welcome the new year. To actively respond to the call of the Macao Government Tourism Office, support the development of the region's integrated tourism and leisure economy, and proactively align with the national "15th Five-Year Plan" framework with a forward-looking approach, China Life Insurance (Overseas) Macau Branch made its debut as a float partner in the The Parade for Celebration of Chinese New Year, organized by the Macao Government Tourism Office. The company's float made spectacular appearances on the evenings of the third and twelfth days of the first lunar month, joining residents and visitors in celebrating the festive season.

The company's float, adorned in vibrant celebratory red, featured iconic Macau landmarks along its sides, complemented by key corporate values, core business offerings, and flagship product information. A golden horse sculpture atop the float symbolized the equestrian theme of both the parade and the Lunar New Year, while a model of the Hong Kong-Zhuhai-Macao Bridge at the rear highlighted China Life Insurance (Overseas)'s strategic positioning in the Greater Bay Area. The design underscored the company's commitment to delivering high-quality life insurance, savings, and retirement planning solutions to clients across Mainland China, Southeast Asia, and beyond.

As a flagship annual event under the Macau SAR government's cultural tourism portfolio, the Lunar New Year Grand Parade serves as a premier platform for enterprises to showcase their corporate culture and enhance brand reputation. China Life Insurance (Overseas) Macau Branch is steadfastly implementing the Group's "333 Strategy," actively participating in government-led initiatives that promote social prosperity and public welfare. This engagement reflects the company's dedication to corporate social responsibility.

Looking ahead, China Life Insurance (Overseas) Macau Branch will continue collaborating with Macau's business and community sectors to drive high-quality economic development, reinforce the region's status as a World Tourism and Leisure Center, and demonstrate the responsible stewardship of its local operations.